Thanks for your interest in finding out more from the Individual Donor Benchmark Project data. If you have not yet downloaded the data brief, click here.
If you have a question about the data, please submit it at right. We'll post the answer below and email you to let you know.
IDB Project Creator
- What were the survey questions?
- Who participated in this year's IDB survey?
- How many organizations of each size participated in the survey?
- How can I participate in next year's survey?
- What's the median number of donors and average gift?
- It seems like recurring donations fell in 2016? Is that the case?
- How do recurring donations impact retention rate?
- What is the breakdown by size of organization for online donations?
What were the survey questions?
Survey questions can be found here: https://docs.google.com/document/d/1yv7RZ8nOTHRM3I6StvOGNs_qI_R-_o9Bknm0QR2ND2E/edit?usp=sharing.
Who participated in this year's IDB survey?
155 organizations with budgets under $2 million participated in this year's survey. These organizations are from across the US:
- 24th STreet Theatre
- Act for Great Apes
- Agape Asia Foundation
- American Legion Post 101 - Somers, CT
- Animal Welfare Society of New Jersey
- Arise Citizens' Policy Project
- Association of Nature Center Administrators
- Bergen Volunteer Medical Initiative
- Bettendorf Public Library Foundation
- The Boys and Girls Club of Chaffee County Colorado
- Bradbury-Sullivan LGBT Community Center
- Brakebill Community Development Corp
- Camp of Champions USA
- Campaign for Southern Equality
- Cascades Raptor Center
- Catawba Riverkeeper Foundation
- Cause Effective
- The Center for Wisdoms Women
- The Child & Family Network Centers
- Clean Air Carolina
- Clean Air: Organizing for Health and Justice
- Coastal Watershed Council
- College Settlement of Philadelphia
- Colorado Sierra Club
- Columbia Riverkeeper
- Community Advocates for Family & Youth (CAFY)
- Community Foundation of the Gunnison Valley
- Community Foundation of West Kentucky
- Community Involved in Sustaining Agriculture (CISA)
- Dan's House of Hope
- David Brower Center
- Delaware Speech and Hearing Center
- Detroit RiverFront Conservancy
- Dismas Ministry
- Dream Catcher Stables, Inc
- Dream Come True Foundation
- Eastern Shore of Virginia Habitat for Humanity
- Eastern Shore Regional Library Foundation
- El Pueblo, Inc.
- Ellerbe Creek Watershed Association
- Eno River Association
- Executive Service Corps of Southern California
- Families Together, Inc.
- Farrington Nature Linc
- Fayette County Association for the Blind
- First Baptist Church of Holliston
- Freedom Builders of America
- Freshwater Future
- Friends of North Creek Forest
- GateWay Second Chance Foundation
- Girls on the Run of Eastern Iowa
- Global Birthing Home Foundation
- Global Woman P.E.A.C.E. Foundation
- Grace Community's Resource and Empowerment Center, Inc.
- Graceful Dynamics Consulting
- Grassroots Institute for Fundraising Training
- Greenbelt Land Trust
- The Hope Project
- Human Services Center Corporation
- Intermountain Impact Investments
- International Essential Tremor Foundation
- Jeannette Rankin Peace and Resource Center
- John Bunker Sands Wetland Center
- Jumping Mouse Children's Center
- Kino Border Initiative
- Lake Erie Nature & Science Center
- Land Conservancy of West Michigan
- The Land Trust of North Alabama
- Laudholm Trust
- LGBT Center of Raleigh
- LIKEME Lighthouse-KC, Inc.
- Linda Loring Nature Foundation
- Literacy Connects
- Mali Health
- Manatee County Habitat for Humanity
- Maplewood Area Historical Society
- Mass Alliance
- Memphis Black Arts Alliance
- Mighty Writers
- Missoula Writing Collaborative
- Mobility Worldwide MO - Columbia
- NARAL Pro-Choice NC
- Natural Heritage Land Trust
- Nature Center at Shaker Lakes
- NC League of Conservation Voters
- NC WARN
- Neurofibromatosis (NF) Midwest
- Neurofit Networks, Inc. dba Parkinson Wellness Recovery
- Oak Park Regional Housing Center
- Oakland Youth Chorus
- Ogden Nature Center
- Oregon Head Start Association
- Patners for Youth Opportunity
- Peace Community Center
- Philadelphia Area Disc Alliance
- Philippine American Foundation for Charities
- Portage Park District Foundation
- Project Help
- Project: LEARN of Medina County (Ohio)
- Purple Asparagus
- Queen Anne Food Bank
- Queer Women of Color Media Arts Project - QWOCMAP
- Rain for the Sahara
- Razom for Ukraine
- Rebuild Africa, Inc.
- The Reconnect
- Resource Center for Women and Ministry in the South
- Sadie Nash Leadership Project
- San Diego Coastkeeper
- Santa Fe Farmers' Market Institute
- Seattle Community Law Center
- Shoes That Fit
- Sierra Service Project
- Silver Spring (MD) Village, Inc.
- Sisters of the Presentation of the Blessed Virgin Mary
- Snow City Arts
- Sonnenberg Gardens and Mansion
- Sound Rivers
- Southside Community Kitchen
- Southwest Boston Community Development Corporation
- Spirit in Action International
- States United to Prevent Gun Violence
- Street Youth Ministry of Austin
- Student Action with Farmworkers
- Students for Sensible Drug Policy
- TahDah Foundation
- Tandem, Partners in Early Learning
- Teen Success, Inc.
- Thanks, but we don't want to be listed
- A Time to Heal
- Toxic Free NC
- Triangle Land Conservancy
- Turtle Island Restoration Network
- United Through Reading
- Voice of Care
- Voices Together
- Volunteer Center of Kern County
- WakeUP Wake County
- Washington Square Park Conservancy
- Washington Wine Industry Foundation
- The Welcome Project
- Wild Utah Project
- Winyah Rivers Foundation, Inc.
- Workers' Dignity / Dignidad Obrera
- Yavapai CASA for Kids Foundation
- Youth Orchestra of Greater Columbus
How many organizations of each size participated in the survey?
We had a good distribution of organizations across all sizes, including:
41 with revenues under $200,000 (small)
48 with revenues between $200,000 and $500,000 (medium)
32 with revenues between $500,000 and $1,000,000 (large)
34 with revenues between $1,000,000 and $2,000,000 (super)
How can I participate in next year's survey?
If you'd like to be part of next year's survey, you can sign up here: https://www.thirdspacestudio.com/countmein. Remember: the survey is only for nonprofits with revenues of under $2 million who are based in the US.
What's the median number of donors and average gift?
The median number of donors is 257 and the median average gift is $333. These numbers are significantly lower than the averages, meaning that there are more organizations reporting smaller numbers of donors or average gifts, but a few organizations with large numbers that are influencing the average.
It seems like recurring donations fell in 2016? Is that the case?
The numbers are slightly down in many ways: percentage of individual donor revenue, average gift, and overall revenue. However, the number of donors giving recurring gifts is up from 9% to 11%. This could be an insignificant fluctuation in the numbers within the margin of error for this data poll. It may also be the a result of the increasing amount of credit cards fraud and donors having to re-engage with organizations to update their information.
How do recurring donations impact retention rate?
They don't! Retention rates seem to hover at 60% for organizations of all sizes, issues, and strategies. For those organizations who have recurring donation programs, the retention rate is 60.19%, for those without the retention rate is 61.76% - a negligible difference!
What is the breakdown by size of organization for online donations?
Organizational size has a limited impact on online donations, as can be seen below. The average organization raises 24% of their revenue online, 4 out of 10 of their donors give online, and the average online gift is $300.
Size | % Individual Donor Revenue Raised Online | % of Donors Giving Online | Average Online Gift
Small | 25% | 40% | $335
Medium | 26% | 40% | $295
Large | 24% | 41% | $222
Super | 18% | 39% | $342
Average | 24% | 40% | $300