Fundraising Plans and the Leaky Bucket Assessment

Featuring Mazarine Treyz, fundraising consultant with Wild Woman Fundraising and creator of the Nonprofit Leadership Summit

About This Episode

Is having a realistic fundraising plan the number one indicator of success? “Yes!” says Mazarine Treyz, “It’s about making sure you have attainable goals that are not just pie-in-the-sky. The results you achieved last year must inform what you continue doing, stop doing, or change moving forward.” Lean how to make an actionable fundraising plan that will empower your organization to achieve its greatest vision.


About Mazarine

Mazarine Treyz is the author of The Wild Woman’s Guide to Fundraising, and founder of, a popular fundraising resource with 50,000 monthly readers. She also wrote The Wild Woman’s Guide to Social Media, given a 5 star rating by Her latest book, Get the Job! Your Fundraising Career Empowerment Guide, was also given a 5 star review by

Ms. Treyz has co-founded a nonprofit and rose in fundraising roles for 10 years. She’s raised millions for small, national and international charities via grants, events, sponsorships, crowdfunding, appeals. She’s trained over 15,000 people nationally and internationally from 2011-2017 and helped nonprofits raise millions more. Have people gotten results from her trainings and workshops? YES! Here are some results.

Resources mentioned in this episode:

Key questions answered in this episode:

00:51 - How does having a fundraising plan aid your work with nonprofit organizations?
2:15 - When you think about having organizations identify attainable fundraising goals, how do you suggest that leaders realize what they can achieve?
3:09 - Do you have a scientific way to measure fundraising growth?
5:16 - Do you have any advice or experience organizing a team to do fundraising planning?
10:02 - When working with a team, how do you think about the key elements of a fundraising plan?
16:12 - What is a donor or prospect pipeline?
18:48 - You can brainstorm or look at data to determine ways to get donors, but how have your current donors found you?
20:56 - What advice do you have for organizations that are creating their first fundraising plan?
23:33 - Where did your organization’s name, “Wild Woman Fundraising,” come from?
25:06 - Tell us more about what all your organization does.
27:41 - Any final words of wisdom?


You can view a full list of the previously released episodes here