Show me the Individual Donor Benchmark Study!

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Welcome to the home of the Individual Donor
Benchmark Project!

This project is designed to give you more information about your fundraising program. There are many surveys and reports on nonprofit fundraising, but most only look at large organizations. We focus on the small and mighty organizations – those with budgets under $2 million.

To read and download the latest results, simply fill out the form at right. Please note that you will automatically be signed up for our free monthly newsletter, which you can unsubscribe from at any time.

The Individual Donor Benchmark Report is our pro-bono passion project. If you'd like to support this work - and grassroots fundraising - please click here to make a donation

Note: Your gift, while greatly appreciated, is not tax-deductible. 


Thanks to our amazing sponsors of this year's project: